Overall objective

Raju Sauces wanted to announce its launch with Ocado.com and establish its position as a disruptor in the food sauce sector with its South Asian-inspired sauce range. 

Our approach 

Spice PR created a multi-channel campaign entitled ‘Redefining global flavours’ which included: 

• Independent research on perceptions around diversity in food 
• Launch event with accompanying press release from Raju Sauces and Ocado.com  
• Panel debate with industry experts 
• Social media strategy to drive engagement  
• Giveaway at the event 
• Creating a series of recipes to showcase uses and provide content for ongoing marketing
• Profiling of Raju founder to raise awareness with other potential distributors

Spice PR worked collaboratively with the client, as well as relevant partners, to delivered a cohesive and holistic campaign which resulted in: 

• Increased awareness, with strong sales and spikes in web traffic 
• Extensive media coverage in target publications 
• 130+ media mentions of Raju Sauces 
• Interviews with key titles  
• More than ninefold return on investment 
• Building trust with consumers, suppliers and partners
• Strong social media engagement across own channels, as well as partners and panellists 

What the client said:

“We’re very pleased with the outcomes of the campaign which Spice PR delivered. The event was a big hit and we secured strong media coverage in key titles, as well as some great social media engagement."